MSIV Invests in Mill Valley’s Gable

Q&A with Co-Founder & CEO Liza Mash Levin

Tuesday, December 2, 2025 from Mill Valley, CA

In 2021, Marin Sonoma Impact Ventures launched the North Bay’s first regional venture capital fund and began deploying capital into Marin + Sonoma’s most promising startup companies.

Today, we are excited to share details around our investment in Gable, a Mill Valley based startup that has built an all-in-one workplace platform for companies to manage their people and spaces.

Companies gain access to Gable’s on-demand flex office space marketplace that allows employees to book coworking spaces, meeting rooms, private offices or event spaces at 20,000+ locations across 900+ cities and 60+ countries. For company offices, Gable facilitates desk and room booking, visitor management, and event orchestration. The comprehensive Gable platform provides the tech stack underpinning the future of work and the modern hybrid office environment.

Why We Invested

Now more than five years removed from the onset of the global pandemic, true patterns are emerging around the future of in-person work in America. Recent Gallup polling has consistently showed hybrid work dominating for U.S. jobs deemed remote-capable, with 52% of those jobs classified as hybrid compared to 26% exclusively remote and 22% fully onsite.

For larger companies, who oftentimes carry workforces spread across multiple cities and locations, rethinking their physical footprint is a must. Gable’s operating system is built for this new reality, providing tools for companies to manage their own operated office spaces while offering on-demand flex space in locations where employee density and usage deem a full office buildout unnecessary.

The Gable marketplace pre-permissions employees to book workspace on demand as needed, allowing employers to avoid fixed office expenses and costly monthly co-working memberships that oftentimes go underutilized. Leading employers including Hubspot, Okta, Snowflake, Doordash, Stripe, and Twilio are utilizing the Gable platform, with thirteen case studies on how Gable boosts cost savings while increasing employee collaboration detailed here.

Gable Co-Founder & CEO Liza Mash Levin spent nearly eight years as an engineering and product leader at Microsoft before launching Gable in 2020. She previously served as a Captain in Israeli Military Intelligence’s famed Unit 8200 and came up with the concept for Gable while a graduate student at Stanford’s Graduate School of Business.

MSIV Founder & Managing Partner Zachary Kushel sat down with Gable Co-Founder & CEO Liza Mash Levin to discuss her founder journey and Gable’s efforts building and operating the modern tech stack underpinning workplace collaboration.

ZK: Liza, where did the inspiration come from for you to launch Gable?

LL: I attended Stanford’s GSB where I took many entrepreneurship courses and experimented with incubating ideas in some of them. I never thought I’d be a founder, but these courses sparked an incredible light and passion in me, opening my eyes to both success stories and failures. One concept I incubated during my time at Stanford was a social platform for professionals to co-work, whether in coffee shops or other meeting spaces, to help them build their networks. I was passionate about connecting people, and this was very personal for me – as a second-time immigrant, I wanted more than anything to create a community for myself, and the community we facilitated started taking off.

Gable CEO Liza Mash Levin

Then, COVID hit, the world stopped, and nobody wanted to spend time meeting with strangers in enclosed spaces. So we transitioned to helping companies provide safe and secure spaces for their employees to co-work together, which evolved into our on-demand workspace marketplace. When companies began to return to office, we understood there was a larger opportunity to power hybrid work for organizations that cared about their employees’ wellbeing, and today our Workplace Operating System facilitates just that for companies all around the country.

ZK: Can you share more about the product vision for Gable – what is the core problem you’re solving for companies and how they approach physical space?

LL: While the way we work has completely changed over the past five years, too few tools have come to market that properly support employers and employees through this new normal. The challenge for companies is much larger than it was before because effectively managing hybrid work is complex. How do you fit the same number of employees in a smaller space all while accommodating a subset of workers who come to the office every day and ensuring your remote employees are effective and engaged? New tools are needed to revolutionize the management of people and spaces, which are the most important things under a company’s control.

Gable partners with enterprises to help them measure, streamline, and solve this challenge and make data-driven decisions on their real estate footprint. For example, we oftentimes see employers first provide access to on-demand bookings in locations where they don’t already have an office. This allows them to collect data and understand how and where employees actually gather before deciding to open a proper office in a location. We measure everything so that employers can make sound decisions that place the employee experience front and center.

After people, corporate real estate is one of the largest expense line items for companies, and Gable’s workplace utilization data coupled with our AI engine ensures our customers can effectively run hybrid workplaces.

ZK: You worked in leadership roles at Microsoft and in the Israel Defense Forces – what lessons from these experiences are you applying to your leadership at Gable?

Liza and Gable co-founder Omri Haviv

LL: Both experiences made me who I am today. I served in the military for five years, and these were some of the most fulfilling, stressful, and exciting years in my life. I assumed management responsibilities at a very young age and was tasked with leading people my own age. I had to learn quickly to believe in myself and how to calmly navigate high-pressure environments, which prepared me nicely for the peaks and valleys of leading a startup. Microsoft was the best school I could have imagined for learning how to identify customer pain points, build products, and ultimately scale those products.

ZK: Can you introduce yourself to the community as their North Bay neighbor? Where can we find you when you’re not leading Gable?

LL: I moved to Mill Valley a little over a year ago with my husband and two daughters, ages 5 and 3. I was always a city person and never lived in an area as beautiful as the North Bay, and I still find it unbelievable to wake up every day here. It’s calm, we love the people, and I feel moving here was one of the best decisions our family has ever made. In leading Gable and chasing after my girls, I don’t have that much free time, but I’m a runner and I’m now training for my second marathon. I recently discovered trail running now that I’m a Marin local and I’ve joined a group of women called the Trail Sisters who run every Thursday in places like the Marin Headlands.

ZK: What excites you about the potential of the growing Marin + Sonoma startup community and collaborating with MSIV?

Liza hosting a panel discussion at a recent Gable event in San Francisco

LL: I love the mission of MSIV and it aligns so closely with Gable’s mission of building connections and community. The North Bay is an untapped gem of talent, and I’ve enjoyed meeting so many local entrepreneurs and those who have done this before who can help guide and advise our effort.

One of my biggest learnings as a founder is how important it is to have a core team together in the same place, so that we all can learn from one another and ideate, and I’m excited to build a future headquarters here and tap into our region’s underappreciated talent pool. We’re right now hiring for all go-to-market functions – AEs, SDRs, and Customer Success – and I’d love nothing more than for many of these new team members to be from our North Bay community.